UAP Old Mutual Uganda sought to create mass awareness around their Financial, Life, and General insurance offerings, while driving increased uptake in their policies. They challenged us to not only amplify visibility but also to convert this awareness into tangible, high-quality leads. Our Task: To strategically position UAP’s insurance products in a competitive market, we designed a results-driven campaign that blended creative storytelling with precision-targeted digital advertising. The Goal: Generate at least 100 high-quality leads per month across multiple digital platforms.