{"id":73722,"date":"2019-07-18T18:12:03","date_gmt":"2019-07-18T15:12:03","guid":{"rendered":"https:\/\/bluflamingo.digital\/?p=73722"},"modified":"2019-07-18T18:12:03","modified_gmt":"2019-07-18T15:12:03","slug":"understanding-influencer-marketing","status":"publish","type":"post","link":"https:\/\/bluflamingo.net\/blog\/understanding-influencer-marketing\/","title":{"rendered":"Understanding Influencer Marketing Deeper"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is influencer Marking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is a form of <a href=\"https:\/\/bluflamingo.digital\/overview\/social-media-advertising\/\">social media marketing<\/a> involving endorsements from influencers, people and organizations who have expert knowledge and social influence in a respective field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer Marketing has always worked<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a good reason, Influencer marketing has had\npower for a while now. Marketers have used it and have found it effective. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is virtual to every brand because people trust recommendations from influencers. It can also help drive traffic to your website, engagement, and conversations. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Big brands work with more than one influencer<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bluflamingo.digital\/wp-content\/uploads\/2019\/07\/WhatsApp-Image-2019-07-09-at-18.16.06-1.jpeg\" alt=\"person speaking through a loudspeaker and mobile phones\" class=\"wp-image-73725\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is why even the big global brands like Pepsi, <a href=\"https:\/\/www.thesouthafrican.com\/sport\/nike-caster-semenya-justdoit-campaign-ad\/\">Nike<\/a>, <a href=\"https:\/\/observer.com\/2017\/11\/french-montana-launches-ciroc-french-vanilla-with-diddy\/\">C\u00eeroc Vodka<\/a>, Adidas to mention but a few have been working with different influencers for most of their campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These campaigns have helped them drive brand\nsales or purchases, awareness and boost brand interest among people.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&nbsp;\u201cA brand is no longer what we tell the consumer it is- it is what consumers tell each other it is\u201d  <\/em><\/p><cite><em>Scott Cook<\/em><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What works and doesn\u2019t work in influencer marketing! <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Determine if your audience aligns with the influencer\u2019s audience. <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">On the brand side: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Not understanding the type of influencer that will fit your brand. For example, most brands go after people with a large following <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The large following may not always result in being an influence. In light of this, it is important for a brand to understand what they are trying to achieve from their <a href=\"https:\/\/bluflamingo.digital\/overview\/strategy\/\">campaign<\/a> and what kind of influencer can drive this. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example; a celebrity influencer may do a good job in creating your brand\u2019s awareness and driving sales or purchases, whereas a key opinion leader can deliver content to your target audience and create engagement about product\/ service. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On the influencer side: <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">KNOW YOUR AUDIENCE: We often find people \u201cjumping\u201d from one brand to another which makes believability hard and having an actual audience that you can influence close to nothing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UNDERSTAND YOUR AUDIENCE: What you like and create a niche audience for you do not want to be a\njack of all trades but master of none. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips on Being a Good Influencer <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bluflamingo.digital\/wp-content\/uploads\/2019\/07\/WhatsApp-Image-2019-07-09-at-18.16.12-1.jpeg\" alt=\"Black woman with blue lips whispering &quot;boo it's the best, try this&quot; influencer marketing\" class=\"wp-image-73726\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;&nbsp;&nbsp; Know your audience and focus on\nresonating with them<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create, create and create good content that\nwill give your audiences meaning and reason to engage with you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.&nbsp;&nbsp;&nbsp; Find your unique voice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t go with the trend and what another\ninfluencer who has \u201cmade it\u201d is doing. Produce content that speaks for you to\nyour target audience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;&nbsp;&nbsp; Choose the right platform. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to be everywhere! Choose the\nplatform where your target audience is engaged with and trusts you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.&nbsp;&nbsp;&nbsp; Focus on the metrics that\nmatter.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Don\u2019t be that influencer that is obsessed with getting a large following. Focus on metrics like engagement and ROI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your audience engaging with your content\nand are they buying what you are selling? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t be the influencer with 20K followers\nwith more than half of them being in bots or not the same country as you or\nwith only 20 likes and 1 comment on a post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now you know how to do influencer marketing\nthe right way. You understand the importance of defining your goal and then\nfinding influencers based on that goal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You also know some of the most effective\ntypes of influencer marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions or anything to add,\nplease let us know in the comment section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is influencer Marking? Influencer marketing is a form of social media marketing involving endorsements from influencers, people and organizations who have expert knowledge and social influence in a respective field. Influencer Marketing has always worked For a good reason, Influencer marketing has had power for a while now. Marketers have used it and have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73722","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding Influencer Marketing Deeper | General | BLU Flamingo<\/title>\n<meta name=\"description\" content=\"What is influencer Marking? 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