{"id":73498,"date":"2019-02-11T19:07:02","date_gmt":"2019-02-11T16:07:02","guid":{"rendered":"http:\/\/bluflamingo.digital\/?p=73498"},"modified":"2019-02-11T19:07:02","modified_gmt":"2019-02-11T16:07:02","slug":"digital-focus-2019","status":"publish","type":"post","link":"https:\/\/bluflamingo.net\/blog\/digital-focus-2019\/","title":{"rendered":"Top 4 Digital Areas You Can Really Win At In The African Digital Space In 2019"},"content":{"rendered":"

\"Digital<\/p>\n

Just like every continent, Africa has its own digital culture. To help you stay ahead; we’ve put together a list of top 4 areas to focus on for 2019 (backed by study and research).<\/p>\n

Every beginning of the year you are bombarded with predictions;<\/p>\n

\u201cThese are going to be the top 10 trends in Avocado eating this year\u201d<\/p>\n

\u201cThis is what cats will be wearing the most this year\u201d<\/p>\n

\u201cBitcoin value to fall to zero\u201d<\/p>\n

Maybe one of these is absurd \u2013 but hey! We are in an era where the most important decisions\u2019 for our futures\u2019 are made by leaders who don\u2019t believe in global warming (you know which world leader comes to mind\u2026) but\u00a0I digress, the purpose of this article is to share local African insights based on our work around the continent.<\/p>\n

There\u2019s a lot to say (our social media platforms make it look like all we do is celebrate birthdays. However, I promise you, we also work very hard) but let\u2019s keep it short and sweet. So, here are 4 areas we would advise you to keep your eye \/focus on for digital growth and success this year.<\/p>\n

1. VIDEO<\/h2>\n

Video ain\u2019t going nowhere! Research we\u2019ve carried out<\/a> in Uganda, Rwanda and Kenya – involving young people aged between 18-24, reveals the average amount of screen time they get in a day is about 6 hours! With this being an average \u2013 you can be sure a lot of this demographic is spending around 10-11 hours a day on their screens.<\/p>\n

This is close to 90% on mobile, so don\u2019t get too excited yet Netflix. (Adoption of V.O.D Streaming services is a whole other topic we\u2019d love to get into, but next month!).<\/p>\n

Looking at markets like Uganda, Rwanda, Nigeria, and Kenya (with Kenya\/Nigeria being among the highest adopters,) the idea that data bundles are expensive and therefore video would not be adopted in S.S.A, is Absolute bollocks.<\/p>\n

A caveat though- young Ugandan\u2019s, Kenyan\u2019s or Nigerians are not interested in those boring marketing videos you\u2019re selling, but Bad Black and her creative pronunciation of the word \u2018wardrobe\u2019 will go viral, and the latest footage from breakaway media house headed by John Allan Namu covering terrorism in Kenya will be followed no matter how long.<\/p>\n

If it\u2019s relevant, if it resonates with our culture and our identity \u2013\u00a0 you will get the views and it will be shared widely despite the fact that there is a social media tax in Uganda (Ridiculous \u2013\u00a0 I know.)<\/p>\n

Video content will continue to grow exponentially in 2019 and a savvy marketer will be thinking of how to incorporate this into their strategy \u2013 as well as how to work alongside prolific content creators to produce non-intrusive content.<\/p>\n

some examples we are\u00a0loving\u00a0are\u00a0NSSF\u00a0in Uganda<\/strong>\u00a0and their partnership\u00a0with Conan to promote their social security savings app (look at this sick engagement though!)<\/p>\n

https:\/\/youtu.be\/jxOObOc5Vlk<\/p>\n

and Safaricom in Kenya\u00a0with Njugush<\/p>\n