{"id":73289,"date":"2018-12-09T20:34:45","date_gmt":"2018-12-09T17:34:45","guid":{"rendered":"http:\/\/bluflamingo.digital\/?p=73289"},"modified":"2018-12-09T20:34:45","modified_gmt":"2018-12-09T17:34:45","slug":"calculating-roi-for-an-adwords-campaign","status":"publish","type":"post","link":"https:\/\/bluflamingo.net\/blog\/calculating-roi-for-an-adwords-campaign\/","title":{"rendered":"Calculating ROI for an AdWords Campaign"},"content":{"rendered":"<p>Calculating your ROI for your AdWords Campaign\u00a0<a href=\"https:\/\/brianclifton.com\/blog\/2013\/08\/20\/calculating-your-real-roi-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/brianclifton.com\/blog\/2013\/08\/20\/calculating-your-real-roi-adwords\/&amp;source=gmail&amp;ust=1544169805248000&amp;usg=AFQjCNF7rTPHmnV7bbaqxrDjbipfpLCuvg\">isn\u2019t as straightforward as it might seem<\/a>.<\/p>\n<p>If you have Google Analytics, you\u2019ll notice that there\u2019s a default tab that shows the ROI of AdWords.<\/p>\n<p>However, according to Brian Clifton, there are a couple of issues with this:<\/p>\n<ul>\n<li>Google Analytics combines your total revenue from both your transactions and goals. This could potentially lead to double counting. For example, if a user on your site adds something to their cart, it becomes a \u201cmonetized goal.\u201d<\/li>\n<li>In addition to this, Google assumes that all your revenue is profit since it can\u2019t add in the costs of your business.<\/li>\n<\/ul>\n<p>Here\u2019s an example of a Google AdWords ROI report:<\/p>\n<div id=\"attachment_73290\" style=\"width: 985px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-73290\" class=\"wp-image-73290 size-full\" src=\"http:\/\/bluflamingo.digital\/wp-content\/uploads\/2018\/12\/roi-image.png\" alt=\"\" width=\"975\" height=\"417\" \/><p id=\"caption-attachment-73290\" class=\"wp-caption-text\">Source: Brian Clifton<\/p><\/div>\n<p>ROI here is calculated as\u00a0revenue \u2013 cost \/ cost.<\/p>\n<p><a href=\"https:\/\/brianclifton.com\/blog\/2013\/08\/20\/calculating-your-real-roi-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/brianclifton.com\/blog\/2013\/08\/20\/calculating-your-real-roi-adwords\/&amp;source=gmail&amp;ust=1544169805248000&amp;usg=AFQjCNF7rTPHmnV7bbaqxrDjbipfpLCuvg\">In the example Brian gave<\/a>, you\u2019re making 500% ROI if your revenue is $600 from a $100 ad spend. There are a couple of things to be aware of here:<\/p>\n<ul>\n<li>When a product on your site is purchased, you might have both e-commerce revenue and a goal value captured for a single transaction (depending on how Google Analytics is set up on your site). The default ROI calculation performed by Google Analytics includes all types of revenue (transactions &amp; goal values). This double counts revenue, which can throw off your numbers.<\/li>\n<li>Notice that in \u201cKeyword 1\u201d in the first row of the Google Analytics screenshot above under the \u201cROI\u201d column, there\u2019s the number 823.33%. This means that you can spend 9x as much on AdWords and still see positive ROI. Of course, this isn\u2019t true.<\/li>\n<\/ul>\n<p>According to Brian, there\u2019s a massive difference between the default ROI listed in Google Analytics for each keyword compared to the real ROI.<\/p>\n<div id=\"attachment_73293\" style=\"width: 871px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-73293\" class=\"wp-image-73293 size-full\" src=\"http:\/\/bluflamingo.digital\/wp-content\/uploads\/2018\/12\/roi-image-1.png\" alt=\"\" width=\"861\" height=\"511\" \/><p id=\"caption-attachment-73293\" class=\"wp-caption-text\">Source:Brian Clifton<\/p><\/div>\n<p>Your real ROI calculation should also factor in your profit margin. The formula for this would be\u00a0revenue x margin \u2013 cost \/ cost.\u00a0<a href=\"https:\/\/brianclifton.com\/blog\/2013\/08\/20\/calculating-your-real-roi-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/brianclifton.com\/blog\/2013\/08\/20\/calculating-your-real-roi-adwords\/&amp;source=gmail&amp;ust=1544169805248000&amp;usg=AFQjCNF7rTPHmnV7bbaqxrDjbipfpLCuvg\">In the example Brian gave<\/a>, if your profit margin is 0.4 and your revenue and cost are $600 and $100 respectively, then your ROI would be 140%.<\/p>\n<p>In other words, you can afford to spend 140% more on AdWords and still see positive ROI. However, if you just relied on the number in Google Analytics, you\u2019d think it would be 500%<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calculating your ROI for your AdWords Campaign\u00a0isn\u2019t as straightforward as it might seem. If you have Google Analytics, you\u2019ll notice that there\u2019s a default tab that shows the ROI of AdWords. However, according to Brian Clifton, there are a couple of issues with this: Google Analytics combines your total revenue from both your transactions and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,5],"tags":[],"class_list":["post-73289","post","type-post","status-publish","format-standard","hentry","category-december","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calculating ROI for an AdWords Campaign | December, Newsletter | BLU Flamingo<\/title>\n<meta name=\"description\" content=\"Calculating your ROI for your AdWords Campaign\u00a0isn\u2019t as straightforward as it might seem. 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