{"id":73206,"date":"2018-11-01T14:34:38","date_gmt":"2018-11-01T11:34:38","guid":{"rendered":"http:\/\/bluflamingo.digital\/?p=73206"},"modified":"2018-11-01T14:34:38","modified_gmt":"2018-11-01T11:34:38","slug":"case-study-mercedes-benz-repeated-successful-social-media-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/bluflamingo.net\/blog\/case-study-mercedes-benz-repeated-successful-social-media-marketing-campaigns\/","title":{"rendered":"Case Study: Mercedes Benz \u2013 Repeated, successful social media marketing campaigns"},"content":{"rendered":"<p>Mercedes Benz seem to win every time with their social media campaigns.\u00a0 The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car \u2013 so they all really worked at it!<\/p>\n<p>By the end of the campaign, Mercedes has received:<\/p>\n<ul>\n<li>87,000,000 organic Instagram impressions<\/li>\n<li>2,000,000 Instagram likes<\/li>\n<li>150 new marketing assets (stunning photos)<\/li>\n<\/ul>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/BYQL6-3Q8LI\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes Benz seem to win every time with their social media campaigns.\u00a0 The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,18],"tags":[],"class_list":["post-73206","post","type-post","status-publish","format-standard","hentry","category-newsletter","category-november"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Mercedes Benz \u2013 Repeated, successful social media marketing campaigns | Newsletter, November | BLU Flamingo<\/title>\n<meta name=\"description\" content=\"Mercedes Benz seem to win every time with their social media campaigns.\u00a0 The one that stands out to me was back in 2013 when they created what I still Learn from BLU Flamingo \u2014 Africa&#039;s leading tech-enabled digital marketing agency.\" \/>\n<meta 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