{"id":49687,"date":"2018-09-04T12:12:31","date_gmt":"2018-09-04T09:12:31","guid":{"rendered":"http:\/\/bluflamingo.digital\/?p=49687"},"modified":"2018-09-04T12:12:31","modified_gmt":"2018-09-04T09:12:31","slug":"buzzfeed-has-almost-become-synonymous-with-the-online-quiz","status":"publish","type":"post","link":"https:\/\/bluflamingo.net\/blog\/buzzfeed-has-almost-become-synonymous-with-the-online-quiz\/","title":{"rendered":"BuzzFeed has almost become synonymous with the online quiz"},"content":{"rendered":"

BuzzFeed<\/a>\u00a0has almost become synonymous with the online quiz. We see their pop-culture quizzes circulating on Facebook and Twitter on a regular basis\u2026and they\u2019re just, well, kind of irresistible.<\/p>\n

But their approach with interactive quizzes shared on social media is founded in reason:\u00a0Data<\/a>\u00a0shows they get more than 75% of traffic via social media. In fact, one of their quizzes has been viewed\u00a0more than 22 million times<\/a>.<\/p>\n

\"\"<\/p>\n

When we see these pieces of interactive content on Twitter (like in the example above) the something very strategic is happening: They\u2019re leveraging a curiosity gap and the promise of greater self-understanding. This drives social media from point A (social platforms) to point B (the company website.) Once the user is on the website, there\u2019s a greater opportunity for lead conversion, data-gathering, etc.<\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

BuzzFeed\u00a0has almost become synonymous with the online quiz. We see their pop-culture quizzes circulating on Facebook and Twitter on a regular basis\u2026and they\u2019re just, well, kind of irresistible. But their approach with interactive quizzes shared on social media is founded in reason:\u00a0Data\u00a0shows they get more than 75% of traffic via social media. In fact, one […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,27],"tags":[],"class_list":["post-49687","post","type-post","status-publish","format-standard","hentry","category-newsletter","category-september-2018"],"yoast_head":"\nBuzzFeed has almost become synonymous with the online quiz | Newsletter, september 2018 | BLU Flamingo<\/title>\n<meta name=\"description\" content=\"BuzzFeed\u00a0has almost become synonymous with the online quiz. 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