{"id":49224,"date":"2018-01-31T11:49:46","date_gmt":"2018-01-31T08:49:46","guid":{"rendered":"http:\/\/bluflamingo.digital\/?p=49224"},"modified":"2018-01-31T11:49:46","modified_gmt":"2018-01-31T08:49:46","slug":"fighting-engagement-bait-on-facebook","status":"publish","type":"post","link":"https:\/\/bluflamingo.net\/blog\/fighting-engagement-bait-on-facebook\/","title":{"rendered":"Fighting Engagement Bait on Facebook"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-49232 alignleft\" src=\"http:\/\/bluflamingo.digital\/wp-content\/uploads\/2018\/01\/image-300x213.png\" alt=\"\" width=\"300\" height=\"213\" \/>Quite predictably, this second update is a direct\u00a0consequence of the first one.<\/p>\n<p>No one likes spammy posts on Facebook, especially the ones that ask you for\u00a0a certain action,<\/p>\n<p>like \u201ccomment &amp; share this post\u201d or \u201clike this post if you are xyz\u201d.Here\u2019s some examples:<\/p>\n<p>&nbsp;<\/p>\n<p>This tactic, known as \u201cengagement bait,\u201d seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. According to the updated algorithm, this kind of posts should appear more often in our feed: luckily, this won\u2019t happen.<\/p>\n<p>Why?\u2026 Machine learning!<img decoding=\"async\" class=\"size-medium wp-image-49233 alignright\" src=\"http:\/\/bluflamingo.digital\/wp-content\/uploads\/2018\/01\/image-1-290x300.png\" alt=\"\" width=\"290\" height=\"300\" \/><br \/>\nFacebook is working for us, they have reviewed and categorized hundreds of thousands of posts to create a machine learning model that can detect different types of engagement bait. Posts that use this tactic will be shown less in News Feed.<\/p>\n<p>Together with the penalization of clickbait headlines and links that lead to low-quality web pages, this action takes Facebook one step closer to their real mission: improve user experience, offering meaningful and authentic interactions between people<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quite predictably, this second update is a direct\u00a0consequence of the first one. No one likes spammy posts on Facebook, especially the ones that ask you for\u00a0a certain action, like \u201ccomment &amp; share this post\u201d or \u201clike this post if you are xyz\u201d.Here\u2019s some examples: &nbsp; This tactic, known as \u201cengagement bait,\u201d seeks to take advantage [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-49224","post","type-post","status-publish","format-standard","hentry","category-february-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fighting Engagement Bait on Facebook | February 2018 | BLU Flamingo<\/title>\n<meta name=\"description\" content=\"Quite predictably, this second update is a direct\u00a0consequence of the first one. No one likes spammy posts on Facebook, especially the ones that ask you Learn from BLU Flamingo \u2014 Africa&#039;s leading tech-enabled digital marketing agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluflamingo.net\/blog\/fighting-engagement-bait-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fighting Engagement Bait on Facebook | February 2018 | BLU Flamingo\" \/>\n<meta property=\"og:description\" content=\"Quite predictably, this second update is a direct\u00a0consequence of the first one. No one likes spammy posts on Facebook, especially the ones that ask you Learn from BLU Flamingo \u2014 Africa&#039;s leading tech-enabled digital marketing agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluflamingo.net\/blog\/fighting-engagement-bait-on-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Blu Flamingo Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BluFlamingoAfrica\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-31T08:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bluflamingo.digital\/wp-content\/uploads\/2018\/01\/image-300x213.png\" \/>\n<meta name=\"author\" content=\"Placide Ishimwe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BFDigitalAfrica\" \/>\n<meta name=\"twitter:site\" content=\"@BFDigitalAfrica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Placide Ishimwe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/\"},\"author\":{\"name\":\"Placide Ishimwe\",\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/#\\\/schema\\\/person\\\/253f4c614766ddec2723ced4114dbfda\"},\"headline\":\"Fighting Engagement Bait on Facebook\",\"datePublished\":\"2018-01-31T08:49:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/\"},\"wordCount\":179,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/bluflamingo.digital\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/image-300x213.png\",\"articleSection\":[\"February 2018\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/\",\"url\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/\",\"name\":\"Fighting Engagement Bait on Facebook | February 2018 | BLU Flamingo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bluflamingo.net\\\/blog\\\/fighting-engagement-bait-on-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/bluflamingo.digital\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/image-300x213.png\",\"datePublished\":\"2018-01-31T08:49:46+00:00\",\"description\":\"Quite predictably, this second update is a direct\u00a0consequence of the first one. 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